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When challenger snack brand Family Secret had a cracking idea ahead of Chinese New Year, they needed a packaging partner who could deliver at exceptional speed without compromising on quality or sustainability.
Bringing a unique vegan prawn cracker range to market, the launch would introduce two distinctive Chinese-inspired flavours – Peking Duck and Sweet Chilli – in a market-first 25g on-the-go format. With Chinese New Year fast approaching, speed to market was critical.
The project required full technical development, artwork creation, approval processes and production, to be completed within just seven days to meet the seasonal window.
Understanding the time-critical nature of the project, we put our end-to-end capabilities and digital printing expertise to work, fast-tracking development while maintaining the exacting quality standards that our team is known for.
We provided comprehensive support from artwork creation and reprographics, through to production and delivery of the finished packaging, working closely with Family Secret to ensure its vision was perfectly realised.
Using our Fujifilm Jet Press FP790 water-based digital press – the first of its kind outside Japan – we were able to eliminate several of the traditional platemaking processes that slow other suppliers down and provided rapid turnaround times while delivering exceptional print quality. This technology enabled us to achieve vibrant, eye-catching graphics that would help the products stand out in the competitive snack category – a result that’s just as delicious as the snacks inside.
With Chinese New Year as a strict deadline, our technical team worked at lightning speed to develop a lightweight mono-material structure that would provide the necessary barrier properties to maintain all-important product freshness while ensuring the packaging would be fully recyclable – aligning with the Family Secret’s commitment to sustainability.
Through close collaboration and our digital printing capabilities, we completed the entire process – from artwork creation to finished packaging – in just seven days. The final product featured our high-performance monopolymer film with outstanding print quality that brought the mouth-watering flavours to life on shelf.
The digital printing process not only enabled the rapid turnaround required but also reduced waste and carbon footprint compared to traditional printing methods. Using our water-based inkjet technology eliminated the need for solvent-based inks, further enhancing the environmental credentials of the project.
The packaging successfully launched in time for Chinese New Year, allowing Family Secret to capitalise on this key seasonal opportunity with exciting vegan prawn cracker innovation.
Sunny Mudhar, Co-Founder & MD at Family Secret Limited: “Eco Flexibles’ ability to turn this project around in just seven days was nothing short of exceptional, and our launch was in very safe hands. The team’s expertise in digital printing and sustainable flexible packaging solutions meant we could launch our vegan prawn cracker products in time for Chinese New Year without compromising on either quality or our environmental values. The print quality is outstanding and really helps our unique flavours stand out on shelf. Plus, the end-to-end support made what could have been a challenging launch completely seamless. They really do live up to their ‘flexible’ name and go above and beyond any company I have worked with to make things happen. “
